In a competitive market on the Upper East Side, staging was essential for 1140 Fifth Avenue, an estate sale in need of a renovation. We recognized that our buyer for this apartment was likely looking for a move-in-ready home, and any hesitation about renovations could’ve stalled the sale. Our challenge was to position the apartment in a way that would drive immediate interest and compel buyers to act quickly.
Understanding that presentation was key, we advised the sellers on a comprehensive staging plan to highlight the apartment’s best features. The staging emphasized the grandeur of the living room’s high ceilings, picture window overlooking Central Park, and wood-burning fireplace. We brought in contractors to repaint the entire apartment, repair moldings, remove built-ins and paint the kitchen backsplash, elevating the apartment dramatically. Simultaneously, we executed a targeted marketing strategy to generate early excitement. We positioned 1140 Fifth Avenue as a rare opportunity in one of Carnegie Hill’s most desirable Fifth Avenue co-ops. Our goal was to create urgency, ensuring a swift and competitive sale.
Within the first week on the market, the apartment received strong interest and sold over the asking price. At closing, the buyers confirmed that the staging had been a decisive factor in their purchase, as they felt the home was move-in-ready.