After two and a half years on the market with another agent, 28 Laight Street, a beautifully renovated loft in Tribeca, remained unsold. The property had previously been marketed with a focus on entertaining, and targeting bachelors. We felt the buyer was not a bachelor, but most likely a family who would use all 3 bedrooms and drive out of town on the weekends. We believed that the most important facet to the property’s offering was a parking space that was included in the sale but had not been well publicized in the original listing.
Once hired, we focused on repositioning the property to target family-oriented buyers and emphasize its unique amenity—a private parking space—that had been previously under-advertised.
We rebranded the property as “A family home offering the rare amenity of a parking space.” We staged the loft with neutral décor and launched a targeted advertising campaign.
Within just 22 days of relisting, we successfully entered into a contract for the property, with a final sale price only 6% below the asking price.
Within 22 days of listing, we were in contract
After taking over the listing from another agent, we staged and rebranded the loft, resulting in a successful sale
We offer the highest level of expertise, service, and integrity.