355 Greenwich Street, PH

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THE CHALLENGE

355 Greenwich Street presented an unusually complex opportunity: a top - floor Tribeca penthouse with inherent appeal, but with serious complexities. The property was a four - flight walk - up with no elevator, multiple open permits, and no Certificate of Occupancy — an undesirable combination. Further complicating the sale, no unit in the building had traded in over 20 years, leaving no recent precedent. The opportunity required a buyer capable of recognizing long - term value, while navigating both physical limitations and a nontraditional path to closing.

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THE STRATEGY

From the outset, we approached the sale with clarity and precision. Rather than minimizing the complexities, we positioned them transparently — fully briefing buyers and their agents on the building’s limitations, permitting status, and path to resolution. Our marketing reframed the penthouse as a rare Tribeca offering with upside, not a compromised asset. We implemented targeted outreach to international buyers, particularly those more accustomed to walk - up living, and expanded visibility through a strategic StreetEasy social collaboration, garnering over 50,000 views.

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THE RESULT

We successfully procured a buyer from outside New York, experienced in renovations and unfazed by walk - up living. We worked diligently with the seller to close open permits and successfully secure a temporary certificate of occupancy, maintaining alignment with the buyer’s legal and design teams throughout. The result, a record - setting sale driven by strategy, persistence, and trust.

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