41 King Street

We were honored to have been selected by a top-tier developer to represent a Townhouse at 41 King Street, however knew that it faced several challenges. Although the house was being built with the highest level of craftsmanship and materials, it is a common perception that “developer townhouses” are of lower quality construction. Additionally, the house was located in a fringe neighborhood, Hudson Square, where no luxury real estate sale had ever been achieved. Lastly, we were nearing completion of the home during the depths of Covid -with less-than-ideal market conditions.

Within the first week of the official launch, 41 King Street sold at full price, shattering all previous sales records for townhouses in the Hudson Square neighborhood. This success demonstrated the effectiveness of targeting the right buyers, advising on desirable design elements, and executing a strategic marketing plan.