To sell a townhouse in Greenwich Village during the COVID-19 pandemic, where the luxury real estate market had declined by 25%, and on paper the home’s value was $22M. We devised a comprehensive marketing strategy by offering private showings to top luxury brokers prior to listing publicly and then incorporating virtual elements for a massive on-market campaign.
Emphasizing the property’s privacy, move-in readiness, and outdoor spaces, we positioned it as a safe haven in the city. Utilizing social media, e-marketing, virtual open houses, and print campaigns, our marketing efforts generated enormous buzz and media interest in Mansion Global, the Robb Report, and the New York Post.
The property received extensive press coverage and exposure to Sotheby’s Auction House clients. Despite never physically visiting the home, we attracted 5 serious buyers, with three making offers. We accepted the highest offer of $28 million, tying a record for a 21’-wide home in NYC. This successful sale showcased our effective marketing strategy in a challenging market.
Utilizing a unique virtual marketing campaign, 3 of the 5 buyers submitted an offer without ever stepping foot in the home
Achieved 98% of asking price, sold sight unseen