After nearly 18 months on and off the market with another broker and multiple price cuts, this modern, renovated apartment struggled to sell. While beautifully photographed, the home felt sparse and sterile in person. High monthly costs limited its appeal, and the primary bedroom—furnished with twin beds—inhibited buyers from envisioning it as a true primary suite.
To rebrand the property, we brought in stagers to introduce warmth and character. The primary bedroom was transformed with a king bed and seating areas, while the second bedroom became a cozy media room. We relaunched with a fresh marketing strategy, including a postcard campaign, targeted digital outreach, print ads, and a professionally produced video. We also reengaged brokers and buyers who had previously toured the space.
Our approach generated immediate interest, with thirteen showings in the first week. Within two
weeks, we secured an offer, negotiating within 4.5% of the asking price.