We were uniquely positioned to sell a Penthouse at The Greenwich Lane, as we had successfully completed five other sales in the building. Having already purchased a new home, the owners wanted to sell quickly and discreetly - avoiding public exposure. The apartment had seen minimal upgrades since purchase, featured an unideal layout for family living, and was priced above "paper value", requiring careful positioning to justify a premium outcome off - market.
We focused on elevating perception while tightly controlling access. We brought in top stagers at no cost thanks to our strong industry connections, aiming to refine flow and highlight the home’s flexibility. We then created a bespoke password-protected website with the polish of a full public launch, ensuring the off - market opportunity was presented at its best. The property was introduced selectively to our elite network of New York City agents, emphasizing its standout qualities and exclusivity. By strategically managing access and fostering quiet competition among qualified buyers, we created urgency and negotiating leverage.
The Penthou se successfully went into contract over the asking price, without ever hitting the market. The transaction exceeded the seller’s pricing goals while maintaining complete discretion and a seamless experience.